What’s with the minimalist re-designs?

Seriously… first The Gap redesigned their logo, and now Comedy Central and the USA political parties have changed theirs as well!  For some reason the current fad for these logo re-designs is a minimalistic style.

This article talks about the new Comedy Central logo and this article talks about the new logos for US political parties.

I don’t like the new designs for Comedy Central or the Democratic party, and am curious as to how long these new logos will last before their changed back.

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