So when checking my old email address at yahoo, I saw that one of its headline news stories tells of a new logo for The Gap. There has been an uproar by consumers resulting from this sudden change. Apparently, everyone hates it except for those who approved it. I definitely agree. I like the old one much better.
Here is the article: Gap Redesigns Logo… But Why?
Some guy that was interviewed said that the new logo looks very streamlined and is indicative of a technologically advanced world. Well, if you wanna know what I think, here it is: The stupid new logo looks VERY web 2.0. The original logo, to me, induced feelings of high quality. This new logo looks very cheap. The typeface is a plain sans-serif, and the square is oddly placed and does a better job making the logo look cheaper rather than “streamlined.”
So what’s your input on this odd change?